Epson Joins CNBC’s ‘The Profit’ to Help Drive Small Business Success and Innovation
New Custom Content Offers Small Business Tips and Technology Insight and Drives Viewer Tune-In for CNBC’s Primetime Hit Series
LONG BEACH, Calif. – June 30, 2015 – Underscoring its commitment to small businesses and technology advancing business forward, Epson today announced a partnership with the hit CNBC primetime show, ‘The Profit,’ to create a series of custom content aimed at helping small businesses succeed. The collaboration with ‘The Profit’ centers on custom vignettes featuring unique tips and insight, as well as Epson’s suite of business solutions designed to help businesses stay ahead in today’s marketplace, including the Epson® SureColor® T-Series printers, Epson Robotics and Epson BrightLink® Pro collaborative meeting room solutions.
Beyond the custom vignettes, on June 30, during Marcus Lemonis’ evaluation of Precise Graphix, a design and manufacturing shop based in Emmaus, Pa., the episode will feature the business’ use of the Epson SureColor T-Series printer to ensure accuracy in their work and avoid future installation mistakes.
“The collaboration with CNBC and ‘The Profit’ is part of a larger effort from Epson to broaden awareness in the business community and empower small businesses to innovate as part of its national brand campaign, ‘Where there’s business there’s EPSON,’” said Lucie Milanes, Epson’s director of marketing strategy and communications. “Working with CNBC and its commitment to delivering informative resources to viewers mirrors Epson’s focus on innovation to develop solutions that meet customers’ needs with the latest technology advancements.”
The custom content created with CNBC for the vignette series airs during ‘The Profit,’ where Lemonis travels the country to help save struggling companies, as well as on CNBCPrime.com and across Epson’s social media channels. Each vignette was co-developed by NBCUniversal’s Content Innovation Agency in collaboration with Epson, Newcast/Zenith, and NBCUniversal’s Client Solutions team. The vignettes also remind viewers to tune in to ‘The Profit’ (Tuesdays at 10PM ET/PT on CNBC) as Lemonis puts his own money on the line to save small businesses.
“This is a natural relationship between Epson and ‘The Profit’ given our collective commitment to helping small businesses find innovative solutions for growth,” said Christina Glorioso, senior vice president, Client Solutions, NBCUniversal News Group. “Through a multi-platform and social approach, together we are delivering informative and original content to our passionate viewers and small business owners in an organic and relevant environment.”
CNBC primetime is a distinct brand where business and entrepreneurism are the main focus. To view the custom vignettes, visit www.cnbc.com/profittips and for more insight into the “Where There’s Business There’s EPSON” campaign and Epson’s commitment to the business community, visit www.Epson.com/forbusiness.
“Through this partnership, we produced original content to drive engagement and brand awareness among small business owners, while also leveraging the content as commercial creative for Epson,” said Susan Joseph Smith, SVP, managing director, Newcast/Zenith.