Joyce Essig Leads Media Campaigns For Crestron
Rockleigh, NJ, October 28, 2010 – Crestron today announced the appointment of Joyce Essig as its new Public Relations Manager. In this new position, Essig will be responsible for leading media driven traditional and social campaigns, events and product launches to further elevate Crestron’s presence among its core audiences.
In her tenure in public relations, Essig has worked closely with consumer packaged goods and consumer electronics clients and has shown strength in developing media relationships, executing national events and leading award-winning campaigns resulting in increased brand awareness and sales.
“We are thrilled to welcome Joyce to our dynamic team at Crestron,” says Vin Bruno, Crestron Director of Marketing. “We are certain that Joyce’s extensive experience will help us grow our business through her public relations efforts.”
Essig began her career at Coyne Public Relations where she was instrumental in the success of her client, Casio’s participation at Consumer Electronics Show (CES) and launch of the company’s revolutionary high speed line of digital cameras. Essig has cultivated relationships with top tier media outlets in traditional and social media that have led to detailed product feature stories, product reviews, company and executive profiles and retail partnerships.
“I am excited to lead the public relations initiatives for Crestron’s elite line of products,” says Essig. “The innovation and leadership housed at Crestron is exemplary and I look forward to promoting the remarkable people and technology that reside here.”