April 26, 2023 - CYPRESS, Calif. – Christie® is pleased to announce its projectors will be installed at several hundred screens across Morocco as part of a brace of projects carried out by partner Global Entertainment. The government-backed SIN project will see more than 100 screens adorned with Christie projection at cultural centres across the country, on behalf of the Moroccan Ministry of Culture and Communications. A second project will also see more than 100 Christie projectors installed at Cinerji, a new exhibitor, in sites across Morocco.
"Both projects reflect our commitment to providing high-quality and accessible cinema experiences to communities across the region, with a significant cultural impact," says Hakim Chagraoui, founder and CEO of Global Entertainment. "The cinema culture in Morocco is rich and diverse, with a long history of film production and consumption. The country also has a strong appetite for international films and cinema-going is a popular social activity, particularly among younger generations. We chose Christie solutions for our cinema project due to their reputation for quality and reliability, which are what we were looking for to offer the best experience to our customers. The equipment has met and exceeded our expectations, and we would highly recommend Christie solutions."
Cinerji is set to open its screens at 25 multiplexes in large and medium-sized cities of Morocco, while the SIN project will see screens added all across the country's government-owned cultural buildings The SIN Project is aimed to be completed by the end of 2023, and the Cinerji rollout is estimated to be completed in three years. Cinerji cinemas will also feature Christie Vive Audio® sound systems. Both projects aim to create a sustainable business model by balancing a premium experience while maintaining affordable prices for cinemagoers.
"It's very exciting to be a part of the development of Moroccan cinema by supplying our projectors," says Adil Zerouali, senior sales director, Christie. "It is clear that there is huge potential for cinema experiences in the region, and, with the support of the government as well as private investment, we look forward to seeing the market flourish."