April 12, 2023 - Christie®, a leader in creating and delivering the world's best visual and audio experiences, is pleased to announce updates to its distribution structure in Mainland China, Hong Kong and Macao.
Under the updated structure, 11 companies have been appointed as distributors of Christie's 3DLP®, 1DLP® and 3LCD projection systems, and content management and image processing solutions to further expand Christie's reach in Mainland China, Hong Kong and Macao. The changes are aimed at enhancing capabilities to meet the evolving needs of a diverse range of customers in various market segments. The move also seeks to provide distributors with greater access to Christie's extensive range of affordable and premium products, as well as enhanced customer service, marketing, and technical support.
Michael Bosworth, executive vice president, Enterprise, Christie, said, "With the Chinese economy making a strong comeback from the pandemic, our updated distribution structure is perfectly timed to enable our distributors to respond quickly and efficiently to our customers' needs. This move underscores our unwavering dedication to the Chinese market, as we strive to bolster our product range and enhance our sales and service capabilities in rapidly growing sectors such as themed entertainment, cultural tourism, and visitor attractions."
In Mainland China, Christie's 3DLP, 1DLP and 3LCD projection systems will be distributed by Shanghai Tongji Digital Technology Co., Ltd, Shenzhen Guangming Huachuang Technology Co., Ltd (for landscape lighting, cultural tourism and performing arts sectors), Shanghai Qingying Digital Technology Co., Ltd (for Eastern China), Guangzhou Jianye Digital Technology Co., Ltd (for Southern China), Beijing Zhongqing Display Technology Co., Ltd (for Northern China), and Dicction (Beijing) Science and Technology Development Co., Ltd. The distribution of Christie's full range of projection systems in Hong Kong and Macao will be undertaken by Wincomn Technology (Hong Kong) Ltd.
As demand for exceptional visual experiences continues to surge, customers are increasingly seeking powerful content management and processing tools to bring their visions to life. In response, Beijing Haloimage lnnovation Technology Co., Ltd, Beijing De Yi Jia Chuang (Audiovisual) Ltd, and Marvel Vision Multimedia Technology Co., Ltd have been awarded licenses to distribute Christie's industry-leading image processing solutions in Mainland China, while Switch On Projects Ltd is the distributor of these products in Hong Kong and Macao.
"This strategic move empowers our partners to provide their clients with unparalleled performance and unmatched quality, solidifying Christie's position as a leading innovator in the visual technology market," Bosworth added.
Christie's complete range of high-quality AV solutions has been making waves in the Chinese market, empowering users to deliver awe-inspiring visuals since the deployment of Christie projectors at the 2008 Beijing international sporting event. From cultural tourism to themed entertainment venues, our visual solutions have created stunning experiences at locations such as Oriens Lumina immersive night tourism experience, Shanghai Astronomy Museum and Universal Beijing Resort. Get ready for an electrifying era in China's display industry as Christie and its expanding network of distributors gear up to ignite greater excitement, inspiration, and vibrancy throughout the country in 2023 and beyond.